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Easter Buying Guides

Shoot set up | Art direction | UI design

Tesco wanted to drive awareness of their Easter product range through our Baby Club channels and to create interest and engagement with fun creative content.

Our proposition, ‘quality time for makes, bakes and more’, tied into a core insight, that parents want to do more together as a family at Easter but need ideas that will appeal to adults and kids.

We proposed to create three, visual, buy lists:

Crafts – to help with those Easter makes with a toddler or preschooler
Bakes – reflecting a key insight that an interest in cooking peaks at Easter
Easter egg hunt – ideas for products to help make an Easter egg hunt go smoothly

We wanted the buylists to be single flatlay images, with hotspots that linked to purchase. Because they were housed on the Baby Club website the imagery needed to work well across all devices. This made getting the photography right essential. The results were great and it was just a stunning, and useable, on desktop as it was on mobile. We also created extra shots to promote our buy lists across our social channels.