Tesco Baby Club Recipe Hubs

UI design

Recipes were a key part of the Baby Club website, from providing nutrition for Mums to be, to offering healthy meal ideas suitable for a toddler and the entire family.

We worked with several experts over the last few years to produce recipe content for our website. We would often house the content on hub pages that would be promoted on our website and across our social channels. I worked on the designs for the hubs and helped out with some of the video content too.

Agency – Bookmark

Sophie Wright

We worked with Sophie Wright, chef and food writer to produce several videos that were housed on our website, Facebook and on the Tesco YouTube channel. We used some of the footage from our videos as a background to our intro on the hub page.

Videography and editing – Simon Rodman

Fig & Bloom

We also worked with nutrition and chef duo Fig & Bloom on recipe content for mum’s to be. The recipes and videos were a big hit reaching over 630,000 people during the campaign. There was also an uplift in site visits and new Tesco Baby Club members.

Annabel Karmel

As baby chefs go there is no bigger name than Annabel Karmel. Tesco Baby Club has worked with Annabel for many years. We updated her hub regularly with seasonal content from her many recipes.